Healthcare visual marketing and advertising for medical conferences, congresses

For me personally, Healthcare Visual Marketing is not just a marketing which needs to attract more professionals in this specific field or more patients, it is just something even more personal than that to me. It touches me personally, deeply to the core, because although I am a healthy person, I want to stay healthy for ever. This is almost existancial matter to me. And when proposal to design Doctors congress visual marketing materials arrived, I’ve almost jumped out of my chair (oh, yes, it happened in a middle of the working day, me deeply starring at unfinished illustration), so happy I felt. Because, my brain got at signal, it is something good for the people, something releated not only to the mankind, but to your health, too.

So, very quickly I had to learn client’s past performance, current competition and efforts made so far. Netherless to say, I have been given very short time to come up with my graphic design proposal. This is to say, that The Best Practise proposal had to be drafted  quickly and placed in a right spot. More over, I had to keep in a mind, that first of all, such an event as Doctors Congress is a matter of a strong reputation. One additional checkbox had been added to my list: Reputation management.

Having strong analyses of their past efforts with added value on Reputation management, I have come up with these visual ideas of presentation.

VII Baltic ENT congress brochure, 2018 June. First Intro Spreads of the 24 page Brochure.

VII Baltic ENT congress brochure, 2018 June. Presentation of Key Speakers section.

VII Baltic ENT congress brochure, June 2018.

VII Baltic ENT congress brochure, 2018 June. Cover and First inner spread.

VII Baltic ENT congress brochure, June 2018. One of the inner pages.

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Crocodiles in illustration

Crocodiles, or whatsover, called, aligators in illustration itself or in Conceptual illustration are always drawn to depict some drama or conflict, but what about crocodiles as a messangers of emotional status, for example, to express narcissisme in social media, to say: look, look at me, I am so beautiful, please, please LIKE ME. Haven’t you caught someone close in a family or even a yourself, trying to count a LIKES you have on Instagram, on FACEBOOK, haven’t you caught yourself evaluating your day by LIKES you gather. Think about it. Do we live and breathe with outter appreciation or do we feel independant enough to go through the day and its errands without counting LIKES.

Summer scarf or wrapped in a silk

Those happy days, I remember myself being a kid, I remember looking through my grandma’s silk scarf collection, a vast pile of natural silky silk scarfs in such a varioius motifs: Indian paisly patterns, pink ribbons and roses, abstract colour splashes, dots against dots and more and more.

And now I feel inspired to create a silk scarf pattern for myself. Ideas are whirling in my mind and can’t really get them settled down to some exact pattern, my imagination are willing to try any single pattern possible. Have a look!

One day I wanted to have a deep blue ocean scarf to wrap me around, another one – a scarft with paradise birds to sing for me.

On a third day I wanted all the flowers to bloom around me. And here is the version I came up with.

Illustration. Sketch proposal for silk scarf. Inga Design Latvia

Graphic Designer’s Summer Tool kit

Summer time is always a great start to discover new art supplies, new techniques, to start something new, something even never done before, for example, for an art student to start to draw a human head, for senior graphics designer to get away from computer screen, or even may be to get away from several computer screens and take a pen in a hand. And yes, to draw. To get away from quick, sleeky computer sketches to uneven, quirky hand drawing. Your imagination, your spirits and your soul will thank you, because it is scientifically approved that hand movements, physical hand movements with mental thinking involved are heating brain cells, activating their performance.

And don’t think, that moving a wireless computer mouse is the same as moving the pen on a paper. Just try and let me know your results. Here are mine. Have a look and enjoy the day!

Graphics artist, illustrator Summer tool kit

Inga Deisgn IK illustrations for logotype. brand identity

Picking up flowers, getting off the weeds

This Gift Card was meant to be more joyful, more sparkling than the previous one, but at the end it looked like, I was picking up more flowers and getting off the weeds, than setting up flawless flow of plants.

Gift card La vien en Rose

Recently I was asked to design a Gift card for corporate businesses,  not a standard one for cosmetics, bags, apparell, accessories, all the type of the businesses we, designers were used to be asked to design for, but for the Senior care & Palliative care. I felt this project is a very special one , and very special moment for me, too. Even felt touched and honoured to be asked to get it done. Suddenly I’ve found myself thinking, what I would love to see being at elderly age, what would impress me, what would please me, or what would ease my pain, if age would have put some burden on me. And I realized, no pretty pretty girlish faces nor standard Stock images would serve this case.

Gift card with feminine flowers by Inga Design

Detail of Gift card. Hand drawn – illustrated Gift card

The only solution to be right, looked like this – to draw it myself, to get it done starting from the pencil work. The more I have been drawing, the more closer I have sensed, got to the sense what sort of scenery would help ease the pain and the sorrow. And I got the vision of pretty, early days of early childhood, sublime mildness and a la “La Vie en rose”. Was so sure, that this vison of “La Vie en rose” would heal me at the age of eighty and more, that I instantly started to work over it. And here it is. And my question here goes like the following: Do you think the visuals of the card are healing? Can it heal or it is only my own asumption?

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Getting inspiration from daily life

Sometimes there is no any time, any creative space for an artist or graphics designer to set up creative sanctuary or special time to sit and think over. Sometimes projects in the progress are run one right after another one, leaving no space for inspiration or creative rehab and here a simple solution to all this hassle is coming around.

Get inspired from tiny daily routine scenarios and ordinary items around you.

Get inspired from the colors in your plate from the snack, breakfast, brunch, whatsoever. Here is a color scheme of my dish from my morning salads gotten transferred into graphical triangle theme.