For me personally, Healthcare Visual Marketing is not just a marketing which needs to attract more professionals in this specific field or more patients, it is just something even more personal than that to me. It touches me personally, deeply to the core, because although I am a healthy person, I want to stay healthy for ever. This is almost existancial matter to me. And when proposal to design Doctors congress visual marketing materials arrived, I’ve almost jumped out of my chair (oh, yes, it happened in a middle of the working day, me deeply starring at unfinished illustration), so happy I felt. Because, my brain got at signal, it is something good for the people, something releated not only to the mankind, but to your health, too.
So, very quickly I had to learn client’s past performance, current competition and efforts made so far. Netherless to say, I have been given very short time to come up with my graphic design proposal. This is to say, that The Best Practise proposal had to be drafted quickly and placed in a right spot. More over, I had to keep in a mind, that first of all, such an event as Doctors Congress is a matter of a strong reputation. One additional checkbox had been added to my list: Reputation management.
Having strong analyses of their past efforts with added value on Reputation management, I have come up with these visual ideas of presentation.