Conceptual illustration for music school which turned into the visual branding.

Music, sound, wind and seaside. Illustration
Music, sound, wind and seaside

Have you ever considered to draw, to illustrate a sound, a music? We, illustrators, we are keen on illustrating ordinary objects, like flowers for greeting cards, mushrooms, veggies for restaurants and street burger distributors, illustrated menus for food trucks and so on. But what about a commission asking you to illustrate the music, the sound? And not like a one single instrument or musical activity, but the whole process of being a musician, more precisely, you are asked to draw  a commissioned illustration for a music school.

Illustration for music school. Pen and pencil
Illustration for music school. Pen and pencil

Before working on a computer and starting to make anything digital, I have decided to take a pen and pencil and let my imagination flow without any boundaries illustration softwares  tend to bring up. To skip few pages in a story, have to say, brief was changed on a fly, artistic directions were changed on a fly and I  wasn’t given the time to accomplish this idea digitally. I can only imagine, which direction it would take when brought into some illustration software. One day will definitely go back to this initial sketch and bring int into another light.

As far as deliverables and scope of the work were rearranged, another proposals came into the light and here are few of them.

Music school branding. School flag. Proposals
Music school branding. School flag. Proposals

Another ones.

Jurmala city Music school. Flag proposal. Branding and corporate identity for a school, educational establishment
Jurmala city Music school. Flag proposal. Branding and corporate identity for a school, educational establishment

As far as Jurmala city Music school and Jurmala city Art School were moving into new, freshly built school premises it was decided to adapt to the mainstream branding of Art School, which has already established its corporate identity guidelines. And here below is a proposal, which visually is merging with the visual aesthetics of Jurmala Art School.

Jūrmalas mūzikas vidusskola. Karoga mets. Korporatīvā identitāte
Jūrmalas mūzikas vidusskola. Karoga mets. Korporatīvā identitāte mācību iestādei.
Jūrmalas Mūzikas vidusskola. Karoga mets. Flag for a School.
Jūrmalas Mūzikas vidusskola. Karoga mets

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Healthcare visual marketing and advertising for medical conferences, congresses

VII Baltic ENT congress brochure, 2018 June

For me personally, Healthcare Visual Marketing is not just a marketing which needs to attract more professionals in this specific field or more patients, it is just something even more personal than that to me. It touches me personally, deeply to the core, because although I am a healthy person, I want to stay healthy for ever. This is almost existancial matter to me. And when proposal to design Doctors congress visual marketing materials arrived, I’ve almost jumped out of my chair (oh, yes, it happened in a middle of the working day, me deeply starring at unfinished illustration), so happy I felt. Because, my brain got at signal, it is something good for the people, something releated not only to the mankind, but to your health, too.

So, very quickly I had to learn client’s past performance, current competition and efforts made so far. Netherless to say, I have been given very short time to come up with my graphic design proposal. This is to say, that The Best Practise proposal had to be drafted  quickly and placed in a right spot. More over, I had to keep in a mind, that first of all, such an event as Doctors Congress is a matter of a strong reputation. One additional checkbox had been added to my list: Reputation management.

Having strong analyses of their past efforts with added value on Reputation management, I have come up with these visual ideas of presentation.

VII Baltic ENT congress brochure, 2018 June

VII Baltic ENT congress brochure, 2018 June. First Intro Spreads of the 24 page Brochure.

VII Baltic ENT congress brochure, 2018 June. Presentation of Key Speakers section.

VII Baltic ENT congress brochure, 2018 June. Presentation of Key Speakers section.

VII Baltic ENT congress brochure, June 2018.

VII Baltic ENT congress brochure, June 2018.

VII Baltic ENT congress brochure, 2018 June by Inga Design

VII Baltic ENT congress brochure, 2018 June. Cover and First inner spread.

VII Baltic ENT congress brochure, June 2018. One of the inner pages.

VII Baltic ENT congress brochure, June 2018. One of the inner pages.